Inside Incisive

BusinessGreen’s digital portfolio gets a makeover

February 15, 2016

The BusinessGreen digital portfolio has been improved. It now includes a fully responsive and redesigned website paired with a live app that continuously updates the news.

BusinessGreen is the first Incisive Business brand to undergo a digital makeover in 2016, with CRN and Computing hot on its heels.

As users increasingly consume information across multiple devices, a responsive design and a consistent user experience is crucial for commercial success. On the new BusinessGreen website users will find a mix of content, events and jobs; a formula for showcasing all the brand assets while offering a more engaging user experience.

The content is now easier to find with one simple navigation menu, and related articles at the bottom of each page invite readers to delve deeper. The website and live app both offer subscribers more personalisation. They can now bookmark their favourite articles and easily share them with colleagues.

The new digital platforms bring fresh subscriber content too; a series of short analysis pieces called ‘The Green Take’ explaining the implications of the latest green business news; and ‘2022’, a new series of stories on what the green economy will offer over the next six years.

“BusinessGreen provides valuable insight into one of the most dynamic sectors of the UK economy,” said Alan Loader, Publishing Director of BusinessGreen. “With the new BusinessGreen responsive site we are now providing UK sustainability leaders with market-leading content via a genuinely market-leading platform; one that provides a hugely improved mobile viewing experience to BusinessGreen’s growing subscriber base.”

The website and app have been redeveloped by Incisive Media’s in-house digital team, with significant input from editorial, sales and product teams.

Click here to read more about the new improvements to BusinessGreen.

Click here for more information about the new app, as well as links to download from Google Play and the App Store.


Latest articles

Older articles

May 2017 (1) March 2017 (1) January 2017 (2) December 2016 (1) November 2016 (1) October 2016 (3) September 2016 (3) August 2016 (1) July 2016 (1) June 2016 (2) May 2016 (6) April 2016 (2) March 2016 (2) February 2016 (1) January 2016 (2) December 2015 (3) November 2015 (3) October 2015 (4) September 2015 (5) August 2015 (6) July 2015 (5) June 2015 (4) May 2015 (7) April 2015 (6) March 2015 (7) February 2015 (4) January 2015 (4) December 2014 (3) November 2014 (4) September 2014 (1) August 2014 (1) June 2014 (2) May 2014 (2) February 2014 (1) December 2013 (1) November 2013 (2) October 2013 (1) June 2013 (3) May 2013 (1) April 2013 (1) March 2013 (2) February 2013 (3) January 2013 (2)