Inside Incisive

ClickZ Live New York provides forum for leading digital marketers to learn, network and innovate


ClickZ Live was the focus of the digital marketing world in New York last week attracting more than 750 savvy online marketers.

With a two-day industry-leading conference preceded by a day of training workshops, attendees had the opportunity to hear presentations, keynotes and panels from key brands including Century 21, GE, Hilton, The Home Depot and Bloomberg. They were also treated to inspiring keynotes from Coca-Cola and The White House, as well as a Fireside Chat Keynote Panel discussion involving Mini and AMEX.

Tim Goudie, Director of Social Media, Sustainability for the Coca-Cola Company, kicked off the event with a presentation focusing on Sustainability, Storytelling and Social Media, explaining what type of content really connects with consumers, as well as key do’s and don’ts for storytelling. He also shared the Coca-Cola vision of how sustainability can form a critical part of marketing and corporate trust.

The following day Leigh Heyman, Director of New Media Technologies for The White House, delivered a passionate keynote outlining how The White House are leading the way in digital innovation, and how their digital strategy and technology teams are driving huge improvements in online engagement.

With eight different tracks ranging from social to email marketing, data-driven marketing to mobile and local optimisation, content marketing to search and more, the conference covered all the key challenges facing the digital marketing industry today.

There was also the opportunity to ‘Learn with Google’ and attend ‘Yahoo Ad Labs’ where these tech giants were able to guide attendees through leading topics with their expert speakers. Social hype throughout the event included more than 5,000 tweets with an overall reach of more than five million, making ClickZ Live one of the leading event brands in attendee engagement.

The event also offered networking opportunities, from a meet and greet, to Google’s networking drinks (along with Google coloured shots!) as well as a Meet the Experts roundtable forum where attendees could rub shoulders with experts and get involved in the conversations.

The event finished off in spectacular style with the ‘World Wine Web’ reception, where attendees could taste wines from around the globe with their new industry friends to unwind after a busy few days of education and networking.


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