Incisive Media has welcomed four digital apprentices to its publishing business, as part of a government-backed scheme to help young people gain the skills needed by the digital industry
The digital marketing apprentice scheme is being led by the UK Commission for Employment and Skills and co-ordinated by training provider Agilisys Arch. Incisive Media is one of around 20 third-party companies Agilisys Arch is working with to give young people work-related skills. Other companies on the scheme include Google, ZipCar and McLaren. “The government is working with employers to give young people skills that are fit for purpose,” said Agilisys Arch head of partner development Rob Hardy.
John Barnes, Incisive Media’s digital and technology managing director, welcomed the new apprentices to his digital team: “The scheme is to help young people who don’t want to pursue a university qualification acquire skills, experience and a qualification that will ultimately get them a job in an industry of their choice,” said John Barnes (pictured, centre, with the four apprentices at Incisive Media’s offices).
“We are very lucky to have secured these four talented individuals and the work they will be doing with us will help improve our digital business and launch them on their careers.”
The four digital apprentices joining Incisive today are Jack Solomon, Thomas Smith, Nida Elayan and Muhan Alim. Each apprentice will be given experience with user experience, ad operations and analytics in their year-long placement. They will also be moved around the testing, project delivery and web production teams so they are given a good idea of what the Incisive Media digital business involves. The apprentices will be tasked with jobs that include improving the reading experience of articles, prototyping new mobile sites, app marketing and newsletter initiatives.
Incisive Media group HR director Stuart McLean said he was delighted with the new partnership. “It has always been Incisive Media’s strategy to develop raw talent and to create significant career opportunities for all our people,” he said.
“We have recruited four excellent digital apprentices to join our team and we have created a development programme that we expect will enable them to challenge and invigorate our business with fresh ideas, enthusiasm and insights.”
Incisive Media’s inclusion on the scheme is evidence of the firm’s commitment to a digital-first publishing strategy and to be at the forefront of publishing technology developments.