Inside Incisive

Incisive Media named Digital Publisher of the Year


The Association of Online Publishers (AOP) last night crowned Incisive Media the Business-to-Business Digital Publisher of the Year

This is the second time in four years that Incisive Media has claimed this exclusive accolade, sponsored at this year’s AOP Awards by Google.

Over the last year Incisive Media has prioritised three keys areas as it positions itself as the leading provider of top-quality business information to its markets in the most relevant and innovative digital formats: corporate subscriptions, lead generation and tablet editions.

Challenging targets were set in all three areas and impressive results were achieved, especially with the ambitious 100-day plan to launch app editions of all our major brands by the end of the year. This was achieved with 25 new app magazines joining those already available.

The judges acknowledged the extent of Incisive’s achievements: “The organisation has truly diversified its revenue into areas such as data and lead generation. They have delivered real revenue growth through clarity of plan and smartness of delivery”.

John Barnes, Managing Director, Digital and Tech, said: “We are delighted to win this award again for the second time in four years, as it is evidence of our relentless focus on digital revenues and models that will build the maximum long-term value and sustainability to our core media brands.

“In 2010 we won because the judges believed we had put digital at the heart of our business, now in 2013 we are reaping the rewards with significant revenue growth based on a clear strategy, that is simply delivered through our flexible approach to technology and strategic partnerships”.

“Technology is an enabler. We don’t think about it, we just use it as an enabler to deliver the stuff we want to deliver in the way it should be delivered to our customers,” added CEO Tim Weller (pictured left with John Barnes, centre, and James Hanbury, Group MD). “This award is for all those teams right across Incisive Media that have worked so hard over the last year to ensure that we have been able to seize the fantastic opportunities that digital publishing has opened up for us”.

The editorial team from one of Incisive’s innovative digital products was also in the spotlight as a finalist in the B2B Editorial Team category.

Full list of AOP Awards winners.

The awards ceremony took place at the Camden Roundhouse.


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