Inside Incisive

Incisive win AOP B2B silverware for a second consecutive year


Incisive Media has extended its winning streak at the annual Association for Online Publishing (AOP) awards with a second consecutive win in the prestigious B2B publisher of the year category.

Incisive also scooped a highly-commended award in the best native advertising campaign category for its highly-regarded campaign with Samsung Mobility Solutions.

The 2017 AOP awards took place on 28 June at Old Billingsgate in London. The event is recognised as the Oscars of the UK’s digital publishing sector.

The awards were attended by more than 700 of the UK’s best and brightest digital talent and were fiercely contested by more than 100 media organisations across 22 hard-fought categories.

Incisive Media is the only digital publisher to have won best B2B publisher honours two years in a row, and the 2017 gong marks a record fourth win for the company in this category.

This is a real accolade for everyone in the business, from the digital team to our journalists, marketers, sales teams and everyone who makes the business tick,” said Incisive Media CEO Jonathon Whiteley. “It’s doubly significant to us because the AOP awards are so hotly-contested and robustly judged.”

Incisive’s digital success is the result of a programme of sustained investment in its digital capabilities, including the launch of a dedicated native content unit, Incisive Works, global extension of its lead-gen capability, ongoing investment in video content production, and migration to a new cloud-based hosting platform.

“This approach allows us to maximise the quality and authority of our award-winning editorial content across all channels, unlocking new revenues and building increased engagement,” said Whiteley.

Full details of the award and judges’ comments can be found at the AOP Awards site.

Photo caption Left to right: comedian Rob Beckett; Incisive head of advertising technology Darren Sharp; Incisive operations director Robin Shute; Incisive head of digital John Holt; Incisive’s John Barnes; Incisive head of campaign management Rosie Cotterill; Pubmatic’s Emma Newman; and Incisive sales director Paul Harvey.


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