Inside Incisive

New Professional Adviser website focuses on mobile

October 8, 2015

Professional Adviser (PA) is the latest Incisive Media brand to launch onto the company’s fully responsive digital platform.

PA provides award-winning content for the financial intermediary sector, primarily Independent Financial Advisers (IFAs). It is a core pillar of Incisive’s retail financial services portfolio.

The new site has been redeveloped following a programme of comprehensive user research to ensure it is fit for purpose in today’s touchscreen world, and delivers relevant content to the tightly targeted audience our commercial partners require.

Key features of the new site include fully responsive page architecture, reflecting increasing traffic from mobile devices, more effective content curation, ensuring a more relevant user experience, and greater reliance on data-led analysis and insight.

This launch follows Investment Week’s relaunch on 20 August.

“The new PA website is an evolution of the responsive platform debuted with Investment Week,” said group publishing director Kevin Sinclair. “Our research identified clear content consumption trends among our audience and we have addressed these with the new site. Digital is a crucial commercial channel for the brand, and this launch is a game changer for us.”

PA-on-tablet

PA-website

The site has been redeveloped by Incisive Media’s in-house digital team, with third-party research and significant input from editorial and advertising teams. Click here for a tour of the new website.

The new Professionaladviser.com site went live on 7 October. Further Incisive Media sites migrating to the responsive platform this year are Legal Week, Risk.net and Waterstechnology.com.


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