Innovation at our core

Educating the market to do better business

We set up Incisive Create as a response to the rapid and exciting changes we are witnessing in digital in the UK, US and Asia. Many of our clients and staff have highlighted how these changes make it increasingly more difficult to make effective decisions, as business models constantly shift, different distribution models emerge, devices […]

We set up Incisive Create as a response to the rapid and exciting changes we are witnessing in digital in the UK, US and Asia. Many of our clients and staff have highlighted how these changes make it increasingly more difficult to make effective decisions, as business models constantly shift, different distribution models emerge, devices proliferate and dis-intermediate audiences and more significantly how such changes are fundamentally altering how value and effectiveness are measured. In this episode our Digital MD John Barnes explains how mobile devices are changing the media landscape, presenting research we did in partnership with Google – See more at: http://www.incisivemedia.com//#sthash.2iAF5YWU.dpuf